Think outside the rounded box

Published January 25th, 2008 edit replace rm!

Living in SOMA San Francisco like I do, you often feel (rightly or wrongly) that you are part of this massive revolution. Earlier it was labelled the “dot com/bomb” revolution, now it’s more likely to be the “social network” or “Web 2.0” revolution.

It can be argued that some of this is nothing more than just another reality distortion field, but with some critical thinking I think these are all part of a longer and very real revolution happening in both society and economics.

You do get some very smart people here (and elsewhere of course) thinking about real innovation in a number of fields. There is one thing though I have noticed and that is outside the world of their exact field of interest (data portability, video sharing, project management etc) the majority of the startups do very little innovation in the day to day aspects of their business.

My plan here is to create a new category in my blog like I originally did with Bootstrappers Anti-Patterns which I’m calling Think outside the Rounded Box, where I will try to talk about some of the silly old habits that even real innovators unfortunately still follow.

These are based on a combination of my own experiences and talking over the last year to lots of different people working with and in the “social network” or “Web 2.0” revolution.

About me

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My name is Pelle Braendgaard. Pronounce it like Pelé the footballer (no relation). CEO of Notabene where we are building FATF Crypto Travel Rule compliance software.

Most new articles by me are posted on our blog about Crypto markets, regulation and compliance

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