Look for competition last
Published June 6th, 2005 edit replace rm!
Joseph writes this peice Look for competition last where he postulates that worrying about competitors at an early stage is a bad idea.
I find a lot of people that have great ideas and concepts, but they throw them out because they do some research, and find a plethora of competition. That’s a big mistake.
If there weren’t competition in an industry, there wouldn’t be a market. So, when you’re thinking about ideas, DO NOT plan your business by looking at your competition. Plan your business by using your mind and your own resources. Think about what you and other people would want as customers of your new business and build from there.
This is all excellent advice and fits right into my rants about The evils of business plans and bootstrap a business versus playing a business .
