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RailsConf Message Board

Published May 22nd, 2007 edit replace rm!

In case you missed it:

The RailsConf Whiteboard

The RailsConf Whiteboard

The RailsConf Whiteboard

Click on them to go to flickr and view them in higher resolution. There are probably some good job opportunities in there.

At RailsConf

Published May 18th, 2007 edit replace rm!

I’m at RailsConf right now. Just saw DHH’s keynote about what’s new for Rails 2.

Basically there is not much new and that is good news. It consists mainly of further simplifications and optimizations.

Anyway if you’re here come up and say hi.

Video of Blaine Cook's Scaling Twitter

Published April 23rd, 2007 edit replace rm!

I taped this great talk by Blaine Cook about scaling Twitter at Silicon Valley Ruby Conference.

There were many great talks, but this was one of the best. Filled with the kind of insight you only get after very painful trial and error.

The slides themselves are available on Slide Share

Warning, yet again this was taped without the use of tripod, so you may feel a bit like you’ve been riding a camel when you finish watching it.

At Silicon Valley Ruby Conference

Published April 21st, 2007 edit replace rm!

I’m at the Silicon Valley Ruby Conference in San Jose and it’s been great.

Follow it live at the SV Ruby Tumblr Blog

Why unfair competition is Rail's secret weapon

Published November 29th, 2006 edit replace rm!

At the last Copenhagen.rb meetup in November we discussed how to get Rails in to our enterprise customers.

I am thinking more and more that lets use it with the one or two visionary enterprise customers that exist. But let’s not kill ourselves trying to get it in to the enterprise. Subversive uses are great, but we won’t see any major projects for a while.

Listening to the audio book of Seth Godin’s Small is the new Big last night he gave an example of the employees in a large company being concerned more with doing stuff to appear to be doing the right thing in the short run while knowing the strategy wouldn’t work in the long run. I thought it pretty similar to the choices that enterprise software customers make.

  • The pick non production ready “enterprise software” like Websphere and my current hell Oracle Application Server as it won’t get them fired. This even though they will need to invest a lot of money in man power and hosting iron to get it to a state resembling usable.
  • They pick architectures like J2EE, SOA, .NET etc. as again no one will ever be fired for it, even though the costs are considerably higher and the technologies themselves are extremely risky.
  • Prefer to use either “low paid” regular programmers rather than the hotter than shit programmers, who’s needs may be a bit different than the norm.
  • Go with large “unproven” (their projects almost always fail) consulting firms rather than smaller more responsible firms (like the ones doing rails)

There is no way competing with quality and speed that good rails developers have in this field, because quality and speed are irrelevant. Rather I am a big believer in taking them on directly as competitors and not customers.

First time I mouthed off about this at a Copenhagen.rb meetup I had no idea that I was preaching to someone who is actually doing just this. Robert and Arkadiusz are doing just that with their startup FairRates. Rather than figuring out how to get in and sell Rails to Danske Bank they took them on. They will be launching Denmark’s first social lending platform for which I am long fully waiting my beta invitation (hint, hint). While the Danish banks will probably pretend they don’t exist, they have a potentially good market for something like that in Denmark.

The Danish investment bank SaxoBank also went down a special purpose technology track and are cleaning house world wide right now. Saxo Bank uses .net technology, but have some really smart tech people behind it. They also decided to not stick with the god awful status quo that is traditional enterprise systems.

So please don’t kill yourself trying to get Rails into the Enterprise. The ones that deserve it are an easy sell. The ones that are a hard sell probably don’t deserve you or even care if they deserve you or Rails. They are more interested in their own short term career goals.

About me

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My name is Pelle Braendgaard. Pronounce it like Pelé the footballer (no relation). CEO of Notabene where we are building FATF Crypto Travel Rule compliance software.

Most new articles by me are posted on our blog about Crypto markets, regulation and compliance

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